The real way to build a social network

Fortune, January 24, 2012

If there is a guru of networking, it is Reid Hoffman. Here he explains how to do it right — and wrong — in an excerpt from his new book with Ben Casnocha, The Start-Up of You.

FORTUNE — Forget Dale Carnegie. He understood how important connections were, but missed out on the authenticity part — which, say Reid Hoffman and Ben Casnocha, authors of The Start-Up of You, is the key to building a truly helpful professional network. Here’s how to leverage that network into the career you only dreamed of.   Many people are turned off by the topic of networking… Old-school networkers are transactional. They pursue relationships thinking solely about what other people can do for them. Relationship builders, on the other hand, try to help others first. They don’t keep score. And they prioritize high-quality relationships over a large number of connections.

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