Warning: Pinterest May be Habit Forming

Kelly Rice, Partner, QuantumMethod
Broads Circle Premium Member

Kelly RiceIn case you haven’t heard, Pinterest, is a two-year-old social bookmarking site, that allows users to collect and share things about topics that interest them.  I should say, obsess about. At the moment, for me this is about foods I will never prepare or ideas for weddings that may never happen, or I could never afford.  Pinterest allows users to create online bulletin or “Pinboards,” about any topics they choose including food, home decor, technology, music, style, sports, etc. Members use Pinterest’s “Pin It” tool and iPhone app to save things they see online and offline, and explore and repin the images that their friends and followers collect. The website is especially popular among women, who account for 58% of Pinterest’s traffic. In an economic downturn, Pinterest offers “Pinners” a safe and inexpensive place to dream, be creative, and be inspired.

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