Be part of the “in crowd”!

Broads Circle is a MovementKick up the commerce! Join us in driving revenue and growing capital for women!

When you first try something new, like a new dance move, it’s a bit uncomfortable and feels unnatural, but after a while you get the moves down and it becomes second nature.  Like Derek Sivers’ video of the small change required to turn a “lonely nut” into a leader, once you add a follower – and other brave followers join in – it transforms into a movement.  With a movement, you can change the world!  The Broads Circle movement wants to see:

  • More women driving big revenue and growing big capital for each other
  • More women who run big business, and have P&L roles
  • More women on corporate boards
  • The pay gap disappear!

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a ‘lone nut’ doing something great, have the guts to be the first person to stand up and join in.  Check out Derek’s video:


Women Leaders Wanted

networkingBuild confidence, establish rapport, ask for the business, ask for the bonus, ask for the promotion…

Women leaders wanted:  When it comes to driving revenue and growing capital, ask a woman to do the job.  We have established that women are the undervalued asset!!!  But we Women–Bottom Line Broads, Money Magnets–all agree that we need to be the change we want to see:

  • We want to see Equal Pay for Women.  How do we get there?  DRIVE MORE REVENUE!
  • We want to see More Women CEOs.  How do we accomplish that?  Put yourself in a P&L job and Bring in the Profits!
  • We want to see More Women on Boards.  What’s our strategy?  Network and build relationships, and establish your Money and Power credentials!
  • We live in a capitalist system.  Money is the means of exchange.  We determine the value and worth of things in terms of money.  So if you want to get to equal pay, C-suite jobs and more board seats, you need to focus on the Money, the Revenue, the Profits and the Power!

If you get into a business situation where you are the only woman sitting in the room, and money is about to change hands or capital is being created or revenue is being generated, try to find a way to bring other women to the table.

  • Ask service providers if they have women who can be assigned to your engagement.
  • Ask vendors and suppliers if they have any senior-level women you can deal with.
  • Ask the companies that you invest in if they have any women in leadership positions, executive ranks, P&L roles or on the corporate boards.

Change your perception: it’s not about what is missing.  Look at the big picture, think positive, focus on the Money, ask for what you want, and demand what is YOURS.

Don’t let your revenue go on vacation for the summer!

revenueDon’t let your revenue go on vacation for the summer!  This is the time to work harder to get meetings scheduled and to network.  Remember that most of the folks you need to drive your revenue are working folks like yourself, so they will not be able to take the summer off!  Do take some time to spend with your family and kids, but make sure you are focused on driving revenue and growing your capital during the other 8 weeks that are left.  Don’t take your foot off the gas pedal, keep plugging away, and try to drive revenue and grow capital for yourself.

I wanted to share a few things I just learned about women as a whole from Sharon Hill, author of Alpha Females.

  1. WOMEN: THERE ARE MORE OF THEM.  According to the U.S. Census Bureau, women in this country currently outnumber men by about 4.7 million, and that figure is expected to swell to 5.8 million by 2030 and 7.4 million by 2050.
  2. ONE IN FIVE WOMEN IS OVER AGE 60.  The U.S. population is aging, and women represent a majority of the older cohorts. According to the Census, in 2010 about 20.1% of all women were over age 60, vs. 16.6% of all men; current estimates are that by 2030, 26.4% of all women will be over 60, vs. 22.9% of all men.
  3. WOMEN LIVE LONGER THAN MEN DO. Based on U.S. Census Bureau estimates, women may live five years longer than men, on average.  Longer life spans for women drive different behavior.  Women need more capital to fund the longer life expectancy.
  4. THEY ARE MORE RISK AVERSE.  Research by academics and practitioners has generally shown that women, on average, tend to have a lower risk tolerance than males.  Women need help to get comfortable with risk.
  5. THEY’RE GROWING WEALTHIER.  The Bureau of Labor Statistics reports that the gender wage gap in the U.S. has narrowed, with women now earning, on average, about 80% of what the average male earns.  And Hill notes that almost 60% of all undergraduates in the U.S. are female, up from about 40% in the late 1970s, according to the National Center for Education Statistics. “We’ve got an educated class that may well be increasingly female in composition,” she says. “Women are catching up to men in terms of education levels, and there’s every reason to believe that they are likely to control more wealth going forward.”

We were delighted to welcome three new Premium Members (Bottom Line Broads) in May, including:   Beth Shaw, Founder and President, YogaFit®; Judy Jernudd, CEO, Startegic Personal Branding and Startegic Studios; and Brenda Matsubayashi, COO, YogaFit Training Systems Worldwide, Inc.

We hope to see you soon!  View upcoming events at

A cue ball on a billiard table…

Thomas Troiani
Managing Partner, Craft Strategies, LLC

Billiard BallsBeing a man at a Broads Circle event is like being a cue ball on a billiard table; I simply stand out. Attending the Broads Circle events has been a very unique experience for me. The Broads Circle events have helped me to understand how a woman must feel in a male dominated event or business meeting.

Speaking for myself, I feel uncomfortable, a bit insecure, and vulnerable to the attacking eyes of those who judge. As I stand amongst a sea of women, I know that the backs of my shoes are shined and I am hoping that there are no stains on my shirt from lunch because someone will notice if there is anything out of place. Is this what a woman goes through in a male dominated meeting or event?

With all of this being said, the women that I have met are worth the temporary discomfort. There is always a few brave women who empathize with me and have the bravado to approach me. Someone will come up to me with a kind smile and a glean in her eyes, and start a conversation. I always seem to learn something during our discussion. I have met some very bright, powerful, and kind women at the Broads Circle and always enjoy the experience.

Congrats to finalists for 2012 LABJ Women Making a Difference Awards!

Women Making a Difference

Congratulations to the following Bottom Line Broads who were finalists in this year’s LABJ Women Making a Difference Awards!

Lauren Leichtman, Levine Leichtman Capital Partners

Lisa Greer Quateman, Polsinelli Shughart LLP

Darya Allen-Attar, Broads Circle

Robbin Itkin, Steptoe & Johnson LLP

Click here to view the LABJ Women Making a Difference supplement.

Orange County Chapter Advisory Board Members

We are excited to announce our Orange County Chapter Advisory Board Members:

Carol Geffner, Ph.D.

Carol Geffner, Ph.D.
President, Newpoint Healthcare Advisors, LLC

Lisa Grassi

Lisa Grassi
Director, Grant Thornton, LLP

Kimberly Mounts

Kimberly Mounts
Founding Partner and CEO
MAP Alternative Asset Management Company

Meg O'Toole

Meg O’Toole
President and COO, Dynamic Healthcare Systems

Palmer, Pamela

Pamela Palmer
Partner, Securities Litigation and Corporate Governance
Latham & Watkins, LLP

Carol Schaner

Carol Schaner
Partner,  Gordon & Rees LLP


Darya Allen-AttarIn business and in life, it is so important to show your gratitude.  For me, nothing is more important than family and business.  I am very grateful that I have had the opportunity through Broads Circle to bring so many great women together and given them a chance to experience the power that women have to create revenue and power for each other.  I have had the good fortune to provide a platform for women to speak to an audience about their profession and passion, market themselves and create opportunities for revenue and transforming connections.

For me, Broads Circle is an exercise in passion, and I have invested significant time and significant personal funds in building this group.  These things don’t happen for free or without the investment of time.  But I have been fortunate that my message and passionate focus on revenue and power for women found a willing audience and passionate comrades like the Broads Circle Advisory Board, who have helped me so much in building this group. As many of you know, I have received some good PR lately thanks to Broads Circle Advisory Board member Tracy Williams, CEO of Olmstead Williams Communications.

I want to thank the Advisory Board for their support!  Ladies, I could not have done it without the generous contributions of your Time and Money!  Continue reading

%d bloggers like this: