Kick Up the Commerce in 2013

We are now fully a membership organization. If you are a Broads Circle member, we invite you to come and join us for our winter and spring events.

If you are not a member, it’s easy to join–just buy an event ticket (the one-time annual general membership dues are included in the ticket price). You will then be a General Member going forward and will get member pricing for tickets throughout 2013. General membership is $30 through March 1st, then goes up to $50.

networkingWe welcome back our Bottom Line Broads, women who have attained a position of leadership and have the ablity to drive revenue and grow capital for other Bottom Line Broads (BLB). We invite you to join us for our first of six BLB Kick Up the Commerce networking events on January 31st, hosted by our new Bottom Line Broads President, Katherine Blair, Partner at K&L Gates. Katherine has volunteered to help us plan and hold the six networking events this year. Our goal is to hold these events on the last business day of the month, every odd-numbered month, so save the dates ladies! These networking events will be open to Bottom Line Broads and Executive Broads, and will be hosted by members at their offices.

Our first Executive Broads Crush the Ceiling meeting will be held on February 27th. We’re delighted to welcome Julie MacMedan, Vice President of Investor Relations for Demand Media, as the 2013 Executive Broads President. Executive Broads are women who lead in corporate roles, while Bottom Line Broads are in top-level service provider roles.

Our goal for 2013 is to help you make more money, and get you more power!!!  Let’s roll and shake up Los Angeles/Orange County with our revenue and capital!  The OC events will be announced soon!

To your success,

Darya Allen-Attar
Founder of Broads Circle

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Diversity Event: Photos and Video

Thanks to our wonderful panel from the November 13th event, “Does Diversity Deliver Dollars to the Bottom Line?”, held at the Luxe Sunset Hotel!  Thanks also to our generous sponsor, CBIZ MHM, LLC.
Diversity Panel, Nov 13, 2012
L to R:
ROSALYN TAYLOR O’NEALE, President of Leading From The Heart Consulting;
DAISY AUGER-DOMINGUEZ, Vice President, Organization and Workplace Diversity, Disney ABC Television Group;
DARYA ALLEN-ATTAR, Founder of Broads Circle and Financial Advisor;
DEBRA LANGFORD, Entertainment Industry Veteran and Member, USO Board of Governors;
SUNNY CLAGGETT, Corporate Vice President, Organizational Development and Talent Management, CBIZ MHM, LLC;
KIMBERLY MYERS, Director of Diversity, Writers Guild of America, West;
CHERYL CALHOUN, Managing Director, Tax & Business Management, CBIZ MHM, LLC

View opening remarks and panel introductions from the event:

What’s on tap for 2013: Power Networking Plus

Power NetworkingJoin us for 5 Bigger and Better
Power Networking Plus Events:

  • February – Women on Corporate Boards
  • May – Women CEOs of HOT Companies
  • July – Women Raising Capital
  • October – Power Players
  • December – Annual Philanthropy Luncheon

Bottom Line Broads

IF YOU ARE A WOMAN WHO HAS THE ECONOMIC POWER TO DRIVE REVENUE AND GROW CAPITAL FOR YOURSELF AND OTHERS, WE INVITE YOU TO BECOME A BOTTOM LINE BROAD.

Who is a Bottom Line Broad?

  • She has Bottom Line Responsibility
  • She can be a Business Owner
  • She is a woman in the C-Suite
  • She can be a current or aspiring Corporate Board Member
  • She can be a TOP level Service Provider
  • She is a Woman Leader
  • She can make things happen for other women
  • She wants to collaborate with other women to build our Collective Money and Power!
  • In short, she Drives Revenue and Grows Capital!

Application and approval is required for Bottom Line Broad membership – apply online here.

What you get for your membership:

  • Post-cocktail event private dinners to build relationships with other Bottom Line Broads and event panelists
  • Members-only networking events bi-monthly
  • Become part of and contribute to a Broads Pod niche networking group that is industry or role-focused

Join us!!  Let’s keep the conversation going!

Women Leaders Wanted

networkingBuild confidence, establish rapport, ask for the business, ask for the bonus, ask for the promotion…

Women leaders wanted:  When it comes to driving revenue and growing capital, ask a woman to do the job.  We have established that women are the undervalued asset!!!  But we Women–Bottom Line Broads, Money Magnets–all agree that we need to be the change we want to see:

  • We want to see Equal Pay for Women.  How do we get there?  DRIVE MORE REVENUE!
  • We want to see More Women CEOs.  How do we accomplish that?  Put yourself in a P&L job and Bring in the Profits!
  • We want to see More Women on Boards.  What’s our strategy?  Network and build relationships, and establish your Money and Power credentials!
  • We live in a capitalist system.  Money is the means of exchange.  We determine the value and worth of things in terms of money.  So if you want to get to equal pay, C-suite jobs and more board seats, you need to focus on the Money, the Revenue, the Profits and the Power!

If you get into a business situation where you are the only woman sitting in the room, and money is about to change hands or capital is being created or revenue is being generated, try to find a way to bring other women to the table.

  • Ask service providers if they have women who can be assigned to your engagement.
  • Ask vendors and suppliers if they have any senior-level women you can deal with.
  • Ask the companies that you invest in if they have any women in leadership positions, executive ranks, P&L roles or on the corporate boards.

Change your perception: it’s not about what is missing.  Look at the big picture, think positive, focus on the Money, ask for what you want, and demand what is YOURS.

Don’t let your revenue go on vacation for the summer!

revenueDon’t let your revenue go on vacation for the summer!  This is the time to work harder to get meetings scheduled and to network.  Remember that most of the folks you need to drive your revenue are working folks like yourself, so they will not be able to take the summer off!  Do take some time to spend with your family and kids, but make sure you are focused on driving revenue and growing your capital during the other 8 weeks that are left.  Don’t take your foot off the gas pedal, keep plugging away, and try to drive revenue and grow capital for yourself.

I wanted to share a few things I just learned about women as a whole from Sharon Hill, author of Alpha Females.

  1. WOMEN: THERE ARE MORE OF THEM.  According to the U.S. Census Bureau, women in this country currently outnumber men by about 4.7 million, and that figure is expected to swell to 5.8 million by 2030 and 7.4 million by 2050.
  2. ONE IN FIVE WOMEN IS OVER AGE 60.  The U.S. population is aging, and women represent a majority of the older cohorts. According to the Census, in 2010 about 20.1% of all women were over age 60, vs. 16.6% of all men; current estimates are that by 2030, 26.4% of all women will be over 60, vs. 22.9% of all men.
  3. WOMEN LIVE LONGER THAN MEN DO. Based on U.S. Census Bureau estimates, women may live five years longer than men, on average.  Longer life spans for women drive different behavior.  Women need more capital to fund the longer life expectancy.
  4. THEY ARE MORE RISK AVERSE.  Research by academics and practitioners has generally shown that women, on average, tend to have a lower risk tolerance than males.  Women need help to get comfortable with risk.
  5. THEY’RE GROWING WEALTHIER.  The Bureau of Labor Statistics reports that the gender wage gap in the U.S. has narrowed, with women now earning, on average, about 80% of what the average male earns.  And Hill notes that almost 60% of all undergraduates in the U.S. are female, up from about 40% in the late 1970s, according to the National Center for Education Statistics. “We’ve got an educated class that may well be increasingly female in composition,” she says. “Women are catching up to men in terms of education levels, and there’s every reason to believe that they are likely to control more wealth going forward.”

We were delighted to welcome three new Premium Members (Bottom Line Broads) in May, including:   Beth Shaw, Founder and President, YogaFit®; Judy Jernudd, CEO, Startegic Personal Branding and Startegic Studios; and Brenda Matsubayashi, COO, YogaFit Training Systems Worldwide, Inc.

We hope to see you soon!  View upcoming events at www.BroadsCircle.com.

A cue ball on a billiard table…

Thomas Troiani
Managing Partner, Craft Strategies, LLC

Billiard BallsBeing a man at a Broads Circle event is like being a cue ball on a billiard table; I simply stand out. Attending the Broads Circle events has been a very unique experience for me. The Broads Circle events have helped me to understand how a woman must feel in a male dominated event or business meeting.

Speaking for myself, I feel uncomfortable, a bit insecure, and vulnerable to the attacking eyes of those who judge. As I stand amongst a sea of women, I know that the backs of my shoes are shined and I am hoping that there are no stains on my shirt from lunch because someone will notice if there is anything out of place. Is this what a woman goes through in a male dominated meeting or event?

With all of this being said, the women that I have met are worth the temporary discomfort. There is always a few brave women who empathize with me and have the bravado to approach me. Someone will come up to me with a kind smile and a glean in her eyes, and start a conversation. I always seem to learn something during our discussion. I have met some very bright, powerful, and kind women at the Broads Circle and always enjoy the experience.

Smart Women And The Art of Self-Promotion

Joy ChudacoffBy Joy Chudacoff, ICF, PCC
Success Coach and Mentor to Women Entrepreneurs
Founder, Smart Women Smart Solutions®  and Advisory Board Member, Broads Circle

One of the questions I’m frequently asked by women entrepreneurs is, “When I meet someone who is a potential referral source and/or ideal client, how do I mention my business without feeling pushy?” Great question! Being able to communicate your marketing message with confidence is key to attracting more clients, increasing your income and becoming known for your expertise.

The idea of “self-promotion” or “selling” leaves some women feeling like they are bragging, being pushy or not considerate of others. It can create anxiety and fear which in turn keeps you stuck and unable to reach your business goals. Women are nurturers by nature and the thought of putting their needs in front of someone else’s may feel unnatural.

I understand the feeling (I’ve experienced it too), however if you are determined to achieve your business goals, it’s essential you communicate your message about what you have to offer and how you help people. Do so often and to as many people as possible (otherwise, you will remain the best kept secret in town which in this case, won’t serve you). People are super busy and can’t read your mind so it’s up to you to take on the responsibility of creating interest in how you support people with your product or service.   When I have an opportunity to share how I support women entrepreneurs, I use the R&R approach (Relationship + Results). It feels both authentic and comfortable for me and I think it will for you, too.   Continue reading

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