GCs in the OC: Maximizing Profits

Thanks to our terrific panel of women General Counsels from our Orange County lunch event on December 6th at The Pacific Club.

GCs in the OC

L to R:  RACHEL SAGAN, Executive Vice President, Business Affairs & General Counsel, Playboy Enterprises; KATE DUCHENE, Chief Legal Officer/Executive Vice President of Human Resources, Resources Global Professionals; MELODY WILLIAMS DAPP, Executive Vice President and General Counsel, Sage Software; DARYA ALLEN-ATTAR, Founder, Broads Circle; PAMELA PALMER, Partner, Securities Litigation and Corporate Governance, Latham & Watkins, LLP; LILY YAN HUGHES, Vice President & Associate General Counsel, Ingram Micro, Inc.

View the photo slideshow from the event here.

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Women of Silicon Beach

By Julie MacMedan, Vice President of Investor Relations, Demand Media, Inc.
Broads Circle Premier Member and President of Executive Broads group

Silicon BeachFrom the LA Times to SoCalTech.com to the Wall Street Journal, LA’s vibrant entrepreneurial scene – branded “Silicon Beach” – is making headlines.  And for good reason: AngelList, a community of startups, lists 1400 startups and 1300 investors in LA and that’s just a subset of the total number. Represent.la shows a map of more than 600 startups, 15 accelerators, 28 incubators and 47 investors. It’s no wonder that we are seeing articles on Forbes.com titled “Why Los Angeles Will Outpace Silicon Valley As The Tech Startup Capital.”

Standing out among the success stories of Silicon Beach are several women entrepreneurs who will be featured on our May 22nd Panel: “Women of Silicon Beach”:

Deborah Benton, President and COO of Nasty Gal, an online new & vintage clothing website recently recognized as 2012’s fastest-growing retail company according to Inc. 5000. Inc. 5000 also recognized Nasty Gal as the fastest growing company in Los Angeles, mainly due to its tremendous 10,000% growth from 2008 – 2012.

Susan Feldman, Co-Founder/Chief Merchandising Officer of One Kings Lane who brings her passion “for all things home” to the leading online marketplace for the home, where consumers can find exceptional value on an extensive collection of top-brand, vintage, and designer items. Feldman and her partner Alison Pincus launched the business in early 2009, and have experienced explosive growth, with revenues on track to hit $200M, doubling revenue from 2011.

Courtney Nichols Gould, Co-Founder and Co-CEO of SmartyPants Vitamins who has built an Internet brand from the ground up to market and distribute healthy gummy vitamins.  Previously, Courtney was the founding COO of Clear, the fast pass for airport security.

Therese Tucker, CEO and founder of BlackLine Systems, formerly CTO of Sungard Treasury Systems, who has successfully grown her company into a multi-national SaaS provider that has achieved numerous awards for growth and innovation, most recently recognized by Software Magazine for the second year in a row as one of the largest and ‘best performing’ software and service providers in the world.

Each of these amazing women underscore the powerful role that women are playing in LA’s startup scene.

Our May 22nd Broads Circle program will feature these exciting women on a panel geared towards how they translated their vision to get their companies off the ground and expand on their initial success, and how they approached capital raising to finance their various stages of growth.  How did they balance the desire to maintain significant ownership with the need for capital?  Did they need to leave LA to secure financing and if so, is that trend shifting as LA builds a stronger startup ecosystem?

We look forward to hearing from this impressive group of women entrepreneurs in May. Look for your invitation to arrive in early 2013!

Be part of the “in crowd”!

Broads Circle is a MovementKick up the commerce! Join us in driving revenue and growing capital for women!

When you first try something new, like a new dance move, it’s a bit uncomfortable and feels unnatural, but after a while you get the moves down and it becomes second nature.  Like Derek Sivers’ video of the small change required to turn a “lonely nut” into a leader, once you add a follower – and other brave followers join in – it transforms into a movement.  With a movement, you can change the world!  The Broads Circle movement wants to see:

  • More women driving big revenue and growing big capital for each other
  • More women who run big business, and have P&L roles
  • More women on corporate boards
  • The pay gap disappear!

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a ‘lone nut’ doing something great, have the guts to be the first person to stand up and join in.  Check out Derek’s video:

Women Leaders Wanted

networkingBuild confidence, establish rapport, ask for the business, ask for the bonus, ask for the promotion…

Women leaders wanted:  When it comes to driving revenue and growing capital, ask a woman to do the job.  We have established that women are the undervalued asset!!!  But we Women–Bottom Line Broads, Money Magnets–all agree that we need to be the change we want to see:

  • We want to see Equal Pay for Women.  How do we get there?  DRIVE MORE REVENUE!
  • We want to see More Women CEOs.  How do we accomplish that?  Put yourself in a P&L job and Bring in the Profits!
  • We want to see More Women on Boards.  What’s our strategy?  Network and build relationships, and establish your Money and Power credentials!
  • We live in a capitalist system.  Money is the means of exchange.  We determine the value and worth of things in terms of money.  So if you want to get to equal pay, C-suite jobs and more board seats, you need to focus on the Money, the Revenue, the Profits and the Power!

If you get into a business situation where you are the only woman sitting in the room, and money is about to change hands or capital is being created or revenue is being generated, try to find a way to bring other women to the table.

  • Ask service providers if they have women who can be assigned to your engagement.
  • Ask vendors and suppliers if they have any senior-level women you can deal with.
  • Ask the companies that you invest in if they have any women in leadership positions, executive ranks, P&L roles or on the corporate boards.

Change your perception: it’s not about what is missing.  Look at the big picture, think positive, focus on the Money, ask for what you want, and demand what is YOURS.

Don’t let your revenue go on vacation for the summer!

revenueDon’t let your revenue go on vacation for the summer!  This is the time to work harder to get meetings scheduled and to network.  Remember that most of the folks you need to drive your revenue are working folks like yourself, so they will not be able to take the summer off!  Do take some time to spend with your family and kids, but make sure you are focused on driving revenue and growing your capital during the other 8 weeks that are left.  Don’t take your foot off the gas pedal, keep plugging away, and try to drive revenue and grow capital for yourself.

I wanted to share a few things I just learned about women as a whole from Sharon Hill, author of Alpha Females.

  1. WOMEN: THERE ARE MORE OF THEM.  According to the U.S. Census Bureau, women in this country currently outnumber men by about 4.7 million, and that figure is expected to swell to 5.8 million by 2030 and 7.4 million by 2050.
  2. ONE IN FIVE WOMEN IS OVER AGE 60.  The U.S. population is aging, and women represent a majority of the older cohorts. According to the Census, in 2010 about 20.1% of all women were over age 60, vs. 16.6% of all men; current estimates are that by 2030, 26.4% of all women will be over 60, vs. 22.9% of all men.
  3. WOMEN LIVE LONGER THAN MEN DO. Based on U.S. Census Bureau estimates, women may live five years longer than men, on average.  Longer life spans for women drive different behavior.  Women need more capital to fund the longer life expectancy.
  4. THEY ARE MORE RISK AVERSE.  Research by academics and practitioners has generally shown that women, on average, tend to have a lower risk tolerance than males.  Women need help to get comfortable with risk.
  5. THEY’RE GROWING WEALTHIER.  The Bureau of Labor Statistics reports that the gender wage gap in the U.S. has narrowed, with women now earning, on average, about 80% of what the average male earns.  And Hill notes that almost 60% of all undergraduates in the U.S. are female, up from about 40% in the late 1970s, according to the National Center for Education Statistics. “We’ve got an educated class that may well be increasingly female in composition,” she says. “Women are catching up to men in terms of education levels, and there’s every reason to believe that they are likely to control more wealth going forward.”

We were delighted to welcome three new Premium Members (Bottom Line Broads) in May, including:   Beth Shaw, Founder and President, YogaFit®; Judy Jernudd, CEO, Startegic Personal Branding and Startegic Studios; and Brenda Matsubayashi, COO, YogaFit Training Systems Worldwide, Inc.

We hope to see you soon!  View upcoming events at www.BroadsCircle.com.

Extraordinary Exceptionalism

Broads CircleHave you ever been to a Broads Circle event?  If not, what’s holding you back?  Please take a few moments to answer 3 quick questions and give us your feedback.  Click here to take the survey  

At Broads Circle what we care about is Helping Women Make Money!!!  In an era of financial crises, it has not been easy even for the ‘best of the best’ to grow capital and drive revenue.  But we feel a change in play for women who have the motivation and ambition to drive revenue and grow capital, a time that offers extraordinary opportunity to achieve exceptional results in all metrics for women:

  • Revenue: bottom line money, money in the pocket
  • Capital Transactions: women enjoying liquidity events
  • Power Women Capitalists: women sitting in power seats in the C-Suite and in the corporate Boardroom

The Broads on Boards 2042 Manifesto:  Calling all women captains of industry and other brilliant women!  Let’s take on the challenge that we will work our way into those corporate board seats, until we get to parity by 2042!  No excuses!

March 20:  3rd Annual Women on Corporate Boards
Sponsored by Levine Leichtman Capital Partners
Broads on Boards is hosting this event downtown LA.  If you want to power network with the women who sit at the table in corporate boardrooms, come to this event at the Omni Hotel and learn from corporate Board Directors of Lazy Boy, Jack in the Box, Conway and Whole Foods.  Ask them if they think that women can conquer 50% of all American corporate board seats by 2042.  Register by March 18 to avoid late registration fee!

Register here

June 5:  Driving Revenue at the Legal Speed Limit! – Sponsored by Latham & Watkins

Women General Counsels discuss sitting in the C-Suite and how to make sure you are driving revenue and growing capital within the law.  Our panel will discuss how to push the pedal to the metal on revenue and capital growth and still play fully within the law, in an increasingly regulated and legally complex global business environment.  We are currently working on putting this panel together–stay tuned for more details.   Continue reading

Broads Circle is Growing!

Broads CircleBroads Circle is all about money and power for women. Driving revenue and growing capital is our mission, vision and passion.  So, Broads Circle is all about you. It is about what you need to grow your bottom line,  drive your revenue, and grow your capital. This group is about the relationships and strategies that will allow you to:

  • Leverage your money and power
  • Win that piece of business that will transform your game
  • Get that deal that is a career builder
  • Get that CEO, CFO, COO job
  • Get on that for profit corporate board
  • Take that company public
  • Raise capital for your startup
  • Sell that business for a great multiple
  • Be that self-made woman major philanthropist

In order for women to get to revenue and capital parity, we must all lean forward and help each other as strong advocates. We hope that you will use this group, the power networking events, the Broads on Boards events, the Broads Pods groups, and the Monthly Huddle lunches to expand your network, and become an absolute Rock Star in your world!!! Come and be a part of Broads Circle! Continue reading

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