Kick Up the Commerce in 2013

We are now fully a membership organization. If you are a Broads Circle member, we invite you to come and join us for our winter and spring events.

If you are not a member, it’s easy to join–just buy an event ticket (the one-time annual general membership dues are included in the ticket price). You will then be a General Member going forward and will get member pricing for tickets throughout 2013. General membership is $30 through March 1st, then goes up to $50.

networkingWe welcome back our Bottom Line Broads, women who have attained a position of leadership and have the ablity to drive revenue and grow capital for other Bottom Line Broads (BLB). We invite you to join us for our first of six BLB Kick Up the Commerce networking events on January 31st, hosted by our new Bottom Line Broads President, Katherine Blair, Partner at K&L Gates. Katherine has volunteered to help us plan and hold the six networking events this year. Our goal is to hold these events on the last business day of the month, every odd-numbered month, so save the dates ladies! These networking events will be open to Bottom Line Broads and Executive Broads, and will be hosted by members at their offices.

Our first Executive Broads Crush the Ceiling meeting will be held on February 27th. We’re delighted to welcome Julie MacMedan, Vice President of Investor Relations for Demand Media, as the 2013 Executive Broads President. Executive Broads are women who lead in corporate roles, while Bottom Line Broads are in top-level service provider roles.

Our goal for 2013 is to help you make more money, and get you more power!!!  Let’s roll and shake up Los Angeles/Orange County with our revenue and capital!  The OC events will be announced soon!

To your success,

Darya Allen-Attar
Founder of Broads Circle

Women of Silicon Beach

By Julie MacMedan, Vice President of Investor Relations, Demand Media, Inc.
Broads Circle Premier Member and President of Executive Broads group

Silicon BeachFrom the LA Times to SoCalTech.com to the Wall Street Journal, LA’s vibrant entrepreneurial scene – branded “Silicon Beach” – is making headlines.  And for good reason: AngelList, a community of startups, lists 1400 startups and 1300 investors in LA and that’s just a subset of the total number. Represent.la shows a map of more than 600 startups, 15 accelerators, 28 incubators and 47 investors. It’s no wonder that we are seeing articles on Forbes.com titled “Why Los Angeles Will Outpace Silicon Valley As The Tech Startup Capital.”

Standing out among the success stories of Silicon Beach are several women entrepreneurs who will be featured on our May 22nd Panel: “Women of Silicon Beach”:

Deborah Benton, President and COO of Nasty Gal, an online new & vintage clothing website recently recognized as 2012’s fastest-growing retail company according to Inc. 5000. Inc. 5000 also recognized Nasty Gal as the fastest growing company in Los Angeles, mainly due to its tremendous 10,000% growth from 2008 – 2012.

Susan Feldman, Co-Founder/Chief Merchandising Officer of One Kings Lane who brings her passion “for all things home” to the leading online marketplace for the home, where consumers can find exceptional value on an extensive collection of top-brand, vintage, and designer items. Feldman and her partner Alison Pincus launched the business in early 2009, and have experienced explosive growth, with revenues on track to hit $200M, doubling revenue from 2011.

Courtney Nichols Gould, Co-Founder and Co-CEO of SmartyPants Vitamins who has built an Internet brand from the ground up to market and distribute healthy gummy vitamins.  Previously, Courtney was the founding COO of Clear, the fast pass for airport security.

Therese Tucker, CEO and founder of BlackLine Systems, formerly CTO of Sungard Treasury Systems, who has successfully grown her company into a multi-national SaaS provider that has achieved numerous awards for growth and innovation, most recently recognized by Software Magazine for the second year in a row as one of the largest and ‘best performing’ software and service providers in the world.

Each of these amazing women underscore the powerful role that women are playing in LA’s startup scene.

Our May 22nd Broads Circle program will feature these exciting women on a panel geared towards how they translated their vision to get their companies off the ground and expand on their initial success, and how they approached capital raising to finance their various stages of growth.  How did they balance the desire to maintain significant ownership with the need for capital?  Did they need to leave LA to secure financing and if so, is that trend shifting as LA builds a stronger startup ecosystem?

We look forward to hearing from this impressive group of women entrepreneurs in May. Look for your invitation to arrive in early 2013!

Top 10 Career Management Tips

  1. careerTake Control of Your Own Career – Be proactive, own it, work at it
  2. Take Risks – Go after opportunities that arise, success is often associated with some risks
  3. Be Patient – Focus on being the best you can be to achieve great results over time
  4. Work For Great People – You need to constantly push the envelope and great people will help you stay fresh and challenge you daily
  5. Develop a Code of Ethics and Stick To It – Don’t compromise on a single thing or situation, “act as if what you are doing will be on the front page of the newspaper the next day”
  6. Pursue Excellence – Carpe Diem, this is your life, be full of energy and never stop learning
  7. Treat Everyone With Respect – Don’t forget to say thank you
  8. Be Customer/Client Focused – Remember the end-goal of why you are doing the job you do
  9. Think Big – Do great things, go big or go home mentality
  10. Expect To Win – People who have a strong winning mentality have a higher percentage of successful results

Don’t let your revenue go on vacation for the summer!

revenueDon’t let your revenue go on vacation for the summer!  This is the time to work harder to get meetings scheduled and to network.  Remember that most of the folks you need to drive your revenue are working folks like yourself, so they will not be able to take the summer off!  Do take some time to spend with your family and kids, but make sure you are focused on driving revenue and growing your capital during the other 8 weeks that are left.  Don’t take your foot off the gas pedal, keep plugging away, and try to drive revenue and grow capital for yourself.

I wanted to share a few things I just learned about women as a whole from Sharon Hill, author of Alpha Females.

  1. WOMEN: THERE ARE MORE OF THEM.  According to the U.S. Census Bureau, women in this country currently outnumber men by about 4.7 million, and that figure is expected to swell to 5.8 million by 2030 and 7.4 million by 2050.
  2. ONE IN FIVE WOMEN IS OVER AGE 60.  The U.S. population is aging, and women represent a majority of the older cohorts. According to the Census, in 2010 about 20.1% of all women were over age 60, vs. 16.6% of all men; current estimates are that by 2030, 26.4% of all women will be over 60, vs. 22.9% of all men.
  3. WOMEN LIVE LONGER THAN MEN DO. Based on U.S. Census Bureau estimates, women may live five years longer than men, on average.  Longer life spans for women drive different behavior.  Women need more capital to fund the longer life expectancy.
  4. THEY ARE MORE RISK AVERSE.  Research by academics and practitioners has generally shown that women, on average, tend to have a lower risk tolerance than males.  Women need help to get comfortable with risk.
  5. THEY’RE GROWING WEALTHIER.  The Bureau of Labor Statistics reports that the gender wage gap in the U.S. has narrowed, with women now earning, on average, about 80% of what the average male earns.  And Hill notes that almost 60% of all undergraduates in the U.S. are female, up from about 40% in the late 1970s, according to the National Center for Education Statistics. “We’ve got an educated class that may well be increasingly female in composition,” she says. “Women are catching up to men in terms of education levels, and there’s every reason to believe that they are likely to control more wealth going forward.”

We were delighted to welcome three new Premium Members (Bottom Line Broads) in May, including:   Beth Shaw, Founder and President, YogaFit®; Judy Jernudd, CEO, Startegic Personal Branding and Startegic Studios; and Brenda Matsubayashi, COO, YogaFit Training Systems Worldwide, Inc.

We hope to see you soon!  View upcoming events at www.BroadsCircle.com.

Congrats to finalists for 2012 LABJ Women Making a Difference Awards!

Women Making a Difference

Congratulations to the following Bottom Line Broads who were finalists in this year’s LABJ Women Making a Difference Awards!

BUSINESS OWNER/CEO OF THE YEAR
Lauren Leichtman, Levine Leichtman Capital Partners

EXECUTIVE OF THE YEAR
Lisa Greer Quateman, Polsinelli Shughart LLP

RISING STAR
Darya Allen-Attar, Broads Circle

VOLUNTEER OF THE YEAR
Robbin Itkin, Steptoe & Johnson LLP

Click here to view the LABJ Women Making a Difference supplement.

Gratitude

Darya Allen-AttarIn business and in life, it is so important to show your gratitude.  For me, nothing is more important than family and business.  I am very grateful that I have had the opportunity through Broads Circle to bring so many great women together and given them a chance to experience the power that women have to create revenue and power for each other.  I have had the good fortune to provide a platform for women to speak to an audience about their profession and passion, market themselves and create opportunities for revenue and transforming connections.

For me, Broads Circle is an exercise in passion, and I have invested significant time and significant personal funds in building this group.  These things don’t happen for free or without the investment of time.  But I have been fortunate that my message and passionate focus on revenue and power for women found a willing audience and passionate comrades like the Broads Circle Advisory Board, who have helped me so much in building this group. As many of you know, I have received some good PR lately thanks to Broads Circle Advisory Board member Tracy Williams, CEO of Olmstead Williams Communications.

I want to thank the Advisory Board for their support!  Ladies, I could not have done it without the generous contributions of your Time and Money!  Continue reading

More Women Are Primed to Land CEO Roles

By JOANN S. LUBLIN and KELLY EGGERS
The Wall Street Journal

In the U.S., a Strong Pipeline of Female Senior Executives Means a Larger Pool Eyed by Recruiters

Anne Sweeney of Disney-ABC is on the CEO radar of many boards,’ says one succession-planning expert.  Companies are grooming more women for the corner office.  With a growing pool of highly qualified women and intensified investor pressure on boards to diversify corporate management teams, companies “are hiring more high-potential women who could be CEO,” says Judith von Seldeneck, head of Diversified Search, a Philadelphia executive-recruitment firm.

Continue reading

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