What’s on tap for 2013: Power Networking Plus

Power NetworkingJoin us for 5 Bigger and Better
Power Networking Plus Events:

  • February – Women on Corporate Boards
  • May – Women CEOs of HOT Companies
  • July – Women Raising Capital
  • October – Power Players
  • December – Annual Philanthropy Luncheon

Bottom Line Broads


Who is a Bottom Line Broad?

  • She has Bottom Line Responsibility
  • She can be a Business Owner
  • She is a woman in the C-Suite
  • She can be a current or aspiring Corporate Board Member
  • She can be a TOP level Service Provider
  • She is a Woman Leader
  • She can make things happen for other women
  • She wants to collaborate with other women to build our Collective Money and Power!
  • In short, she Drives Revenue and Grows Capital!

Application and approval is required for Bottom Line Broad membership – apply online here.

What you get for your membership:

  • Post-cocktail event private dinners to build relationships with other Bottom Line Broads and event panelists
  • Members-only networking events bi-monthly
  • Become part of and contribute to a Broads Pod niche networking group that is industry or role-focused

Join us!!  Let’s keep the conversation going!


Be part of the “in crowd”!

Broads Circle is a MovementKick up the commerce! Join us in driving revenue and growing capital for women!

When you first try something new, like a new dance move, it’s a bit uncomfortable and feels unnatural, but after a while you get the moves down and it becomes second nature.  Like Derek Sivers’ video of the small change required to turn a “lonely nut” into a leader, once you add a follower – and other brave followers join in – it transforms into a movement.  With a movement, you can change the world!  The Broads Circle movement wants to see:

  • More women driving big revenue and growing big capital for each other
  • More women who run big business, and have P&L roles
  • More women on corporate boards
  • The pay gap disappear!

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a ‘lone nut’ doing something great, have the guts to be the first person to stand up and join in.  Check out Derek’s video:

Women Leaders Wanted

networkingBuild confidence, establish rapport, ask for the business, ask for the bonus, ask for the promotion…

Women leaders wanted:  When it comes to driving revenue and growing capital, ask a woman to do the job.  We have established that women are the undervalued asset!!!  But we Women–Bottom Line Broads, Money Magnets–all agree that we need to be the change we want to see:

  • We want to see Equal Pay for Women.  How do we get there?  DRIVE MORE REVENUE!
  • We want to see More Women CEOs.  How do we accomplish that?  Put yourself in a P&L job and Bring in the Profits!
  • We want to see More Women on Boards.  What’s our strategy?  Network and build relationships, and establish your Money and Power credentials!
  • We live in a capitalist system.  Money is the means of exchange.  We determine the value and worth of things in terms of money.  So if you want to get to equal pay, C-suite jobs and more board seats, you need to focus on the Money, the Revenue, the Profits and the Power!

If you get into a business situation where you are the only woman sitting in the room, and money is about to change hands or capital is being created or revenue is being generated, try to find a way to bring other women to the table.

  • Ask service providers if they have women who can be assigned to your engagement.
  • Ask vendors and suppliers if they have any senior-level women you can deal with.
  • Ask the companies that you invest in if they have any women in leadership positions, executive ranks, P&L roles or on the corporate boards.

Change your perception: it’s not about what is missing.  Look at the big picture, think positive, focus on the Money, ask for what you want, and demand what is YOURS.

Don’t let your revenue go on vacation for the summer!

revenueDon’t let your revenue go on vacation for the summer!  This is the time to work harder to get meetings scheduled and to network.  Remember that most of the folks you need to drive your revenue are working folks like yourself, so they will not be able to take the summer off!  Do take some time to spend with your family and kids, but make sure you are focused on driving revenue and growing your capital during the other 8 weeks that are left.  Don’t take your foot off the gas pedal, keep plugging away, and try to drive revenue and grow capital for yourself.

I wanted to share a few things I just learned about women as a whole from Sharon Hill, author of Alpha Females.

  1. WOMEN: THERE ARE MORE OF THEM.  According to the U.S. Census Bureau, women in this country currently outnumber men by about 4.7 million, and that figure is expected to swell to 5.8 million by 2030 and 7.4 million by 2050.
  2. ONE IN FIVE WOMEN IS OVER AGE 60.  The U.S. population is aging, and women represent a majority of the older cohorts. According to the Census, in 2010 about 20.1% of all women were over age 60, vs. 16.6% of all men; current estimates are that by 2030, 26.4% of all women will be over 60, vs. 22.9% of all men.
  3. WOMEN LIVE LONGER THAN MEN DO. Based on U.S. Census Bureau estimates, women may live five years longer than men, on average.  Longer life spans for women drive different behavior.  Women need more capital to fund the longer life expectancy.
  4. THEY ARE MORE RISK AVERSE.  Research by academics and practitioners has generally shown that women, on average, tend to have a lower risk tolerance than males.  Women need help to get comfortable with risk.
  5. THEY’RE GROWING WEALTHIER.  The Bureau of Labor Statistics reports that the gender wage gap in the U.S. has narrowed, with women now earning, on average, about 80% of what the average male earns.  And Hill notes that almost 60% of all undergraduates in the U.S. are female, up from about 40% in the late 1970s, according to the National Center for Education Statistics. “We’ve got an educated class that may well be increasingly female in composition,” she says. “Women are catching up to men in terms of education levels, and there’s every reason to believe that they are likely to control more wealth going forward.”

We were delighted to welcome three new Premium Members (Bottom Line Broads) in May, including:   Beth Shaw, Founder and President, YogaFit®; Judy Jernudd, CEO, Startegic Personal Branding and Startegic Studios; and Brenda Matsubayashi, COO, YogaFit Training Systems Worldwide, Inc.

We hope to see you soon!  View upcoming events at www.BroadsCircle.com.

Warning: Pinterest May be Habit Forming

Kelly Rice, Partner, QuantumMethod
Broads Circle Premium Member

Kelly RiceIn case you haven’t heard, Pinterest, is a two-year-old social bookmarking site, that allows users to collect and share things about topics that interest them.  I should say, obsess about. At the moment, for me this is about foods I will never prepare or ideas for weddings that may never happen, or I could never afford.  Pinterest allows users to create online bulletin or “Pinboards,” about any topics they choose including food, home decor, technology, music, style, sports, etc. Members use Pinterest’s “Pin It” tool and iPhone app to save things they see online and offline, and explore and repin the images that their friends and followers collect. The website is especially popular among women, who account for 58% of Pinterest’s traffic. In an economic downturn, Pinterest offers “Pinners” a safe and inexpensive place to dream, be creative, and be inspired.

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Invest in Yourself

Linda LoReAs the year is winding down, we have some great events to close it out on a positive note.  Be sure to check out the upcoming events listing on our website to learn more.   Our first annual Bottom Line Broads Awards on November 3rd was so exciting for us! We had a fantastic group of women who are leading the way in driving revenue and growing capital. View the event photos at www.BroadsCircle.com.

Is your revenue growth stalling a bit this year due to a tough economy?   Are you growing your capital as you would like?   If not, you may need to invest more time and effort in generating revenue for yourself and your business. I don’t mean sitting there doing the work, but maybe you should invest more in rainmaking.

Broads Circle events provide the opportunity to build business relationships. We believe that successful, impactful, powerful people have strong networks. They draw on these networks in driving revenue and growing capital for themselves and their corporations. Our events provide opportunities for exceptional women in Los Angeles to meet and create high quality money and power connections. Perfect for the Alpha-Girl building a stellar career.

If you are ready to take your revenue and capital to the next level, invest in yourself by attending an upcoming event and connecting with our guests and members. One conversation with the “right” person can help take your business to the next level. If you’ve never attended an event, we invite you to join us and find out what you’re missing!

Interested in membership? We offer the following networking tools for our members:

  1. Members-only dinners following cocktail events
  2. Monthly Huddle small group lunches
  3. Broads Pods – focus groups for specific industries/niches
  4. Writing articles for Broads Blogs
  5. Posting your news to the website or the member newsletter
  6. Publicizing your company events
  7. Connecting with other members to help build your business

Contact kim@broadscircle.com to request a membership application.

Darya Allen-Attar
Broads Circle Founder
Financial Advisor
Email: darya@broadscircle.com

Buy the CEO Spot

By Renee LaBran
Partner, Rustic Canyon/Fontis Partners, LP

Whether because of a glass ceiling or other reasons, women may find themselves wondering what else they can do to obtain the CEO title.  Or maybe they have been a CEO and want to figure out their next move.  In these situations, few women think about “buying” the spot.  What do I mean by that?  As a private equity investor, we look for strong operators to back.  These executives come to us with a company that they have identified to acquire and are looking for investment capital.  These executives are almost always men.

Where are the women?  I believe that there are a number of reasons for the dearth of women seeking to do a private equity backed acquisition.  For one thing, women are less likely to take risk than men.  Buying a company is risky, no doubt about it.  But it can also reap big rewards, personally and financially.  Second, women tend not to be as self-promotional as men, and you have to be willing to put yourself out there with a high degree of confidence when you go ask someone to invest millions of dollars into your plan.  Finally, women tend not to be connected into private equity networks in the way that men often are.

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